The Conviction of AR and VR - part one

The Conviction of AR and VR - part one

Augmented Reality (AR) and Virtual Reality (VR) are two of today's most popular buzzwords. Based on the number of articles produced in context of these topics the past year or so, it can be safely alleged that AR and VR have aroused interest among an untold number of writers, but also, it appears that potential consumers have opened their eyes to these technologies. Consequently, conspicuous high expectations arise.

This is a blog series in two parts, of which this first part will address AR and VR on a general basis and briefly discuss typical expectations and predictions for the technologies.

What is AR and VR?

Before a further attempt to convince you that you should prepare for a future that includes AR and VR, let us start with first things first; i.e. brief explanations of the technologies.

AR is a technology that enables to combine the physical world and virtual data, resulting in the user achieving an enhanced perception of reality. VR, however, is a technology which separates the user from reality, as the user is presented a realistic sense of presence in a completely simulated world. Based on this, it is quite easy to understand that such technological trends create fascination, or what?

We are dealing with game-changing technological trends

As of now, I would claim that it is safe to say that the answer to every question regarding if AR and VR will be a part of our everyday life, is Yes – and that, preferably, with a big capital letter. I.e., AR and VR are definitely NOT two vaunted technologies which now, after having had their "fifteen minutes of fame", is, or will be, forgotten about.

Supporting this we have the related expectations, which, as I have barely mentioned, are neither low, nor few - among potential consumers as well as experts. Given that AR and VR have shown to have the potential to subvert sectors including e-commerce, entertainment, healthcare and education, experts´ opinions and accompanying conclusions have accelerated. I.e., experts' forecasts are innumerable and ambiguous, of which a few kill the assertion regarding AR and VR having an impact on our future everyday lives, while many, on the other hand, are convinced that these technologies are amongst technologies so revolutionary that they will become game-changers in the near future. But at what point can we expect these technologies to be a natural part of our society?

Are you ready to make use of such technology within just a few years?

In the sea of predictions, it is deemed natural to include Gartner´s Hype Cycle, of which the cycle of 2017 suggests that AR and VR will be mainstream within a short period of time, i.e. 5-10 and 2-5 years, respectively (Gartner, 2017). And although the name of the cycle may cause us to wonder whether or not these technologies will remain trends in a hype phase, it is worth mentioning that Gartner is far from alone in being confident that we sooner rather than later will implement more virtuality into the physical world.

This will be further elaborated in part two in this series.


Om bloggeren:
Monica Bårdsen er utdannet sivilingeniør, med en bachelor i energiteknologi og en master i industriell økonomi. Hun fascineres over digitalisering og teknologisk disrupsjon, hvor hun er spesielt interessert i temaer som ligger i skjæringspunktet mellom teknologi og samfunn, samt teknologi og business.Monica følger Acandos traineeprogram for å bli en av Norges fremste konsulenter med mindre enn fem års erfaring.

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